6 Digital Product Ideas You Can Start in 2025 as a COMPLETE BEGINNER
Many people are making millions of dollars selling digital products online.
I would know - I DID IT.
I’ve made over $100,000,000 launching and selling digital products like ebooks, courses, training videos, memberships, subscriptions and more…
In this video I’d like to share with you my insights from over 25 years of experience to help you make a lot of money selling your first digital product.
But to make this work… you’ve gotta know the right digital products to sell…
That’s why I’m breaking it all down for you in this video.
As you watch this video, I’ll reveal exactly what types of digital products sell like crazy, how to create them fast, and how to launch them profitably—even if you’ve never sold anything online before.
And when you stay to the end, I’ll give you an AI prompt that will uncover the perfect digital product idea for you to launch this year.
Ready?
Let’s get into it.
Digital Product #6: Templates
@ModestMikus on X is making $30,000 a month from a store that just sells templates.
Everyone is looking for a fast, cookie-cutter way to get things done. They want a plug-and-play system where they fill in the blanks and let it rip - or a template…
By templates, I mean a ready-made designs or formats that help people save time. Instead of starting from scratch, they can just fill in the blanks or customize it to fit their needs.
Typically these are cheap - anywhere from $5 to $30, making them an excellent way to attract customers and set the stage for upselling other, more expensive, products.
Etsy has a lot of people selling these templates:
Want inspiration for your template? Check out these template-selling case studies I compiled:
Digital Product #5: Ebooks
Ebooks are an amazing digital product for beginners to launch.
Think you have to be the next Hemingway to write and sell your first ebook?
Think again.
Shawn made $25,000 selling his very first ebook, all about building a career as a software developer.
Ebooks are amazing first-time digital products because:
  1. They can help estabilish authority among your audience
  1. They can be used as your top-of-funnel offer so you can upsell people on more high-ticket products.
  1. It's easy to repurpose parts of the ebook for other projects. Example: giving away some chapters for free as a lead magnet (Alex Hormozi does this with his books).
  1. You can easily use AI to make ebooks.
Yes - it's true. You can write ebooks with the help of AI, and if you do it right, they're surprisingly good.
That's what Joe Popelas did when he was just 20.
He wrote an ebook with ChatGPT and made $200,000 with it:
Another way to write ebooks is through interviews, which a lot of ebook authors do. Here's an excerpt from a report courtesy of Trends:
Want inspiration for your first ebook? We compiled 8 ebook case studies we think will help you with your launch:
Digital Product #4: Paid Communities
Paid communities are an excellent product to launch for these reasons:
  1. You get evergreen, recurring cashflows from your customers.
  1. This means you only need to acquire your customer once and cash in for months to come.
  1. If you do it right, your community can end up producing content and engagement all on its own.
That last point is important.
What separates a community from a fanbase is that members of the community actually engage with each other, not just with you.
When you can get this to happen, you can make A LOT of money.
Here's an example of what you can do with a community:
Trends Pro is a paid community where members get access to weekly reports relating to entrepreneurship and business building.
According to the blog Growth in Reverse, Trends has an estimated 1,500 paying members at $299/year - or $448,500/year. Not bad!
And Dru isn't alone. A lot of people are starting communities and making a lot of money with them:
Digital Product #3: Paid Newsletters
Imagine getting paid to share your expertise, insights, or even your hobbies through a simple email. That’s exactly what paid newsletters allow you to do.
Whether you’re a fitness coach, a financial expert, or just really good at spotting the latest trends, there’s an audience willing to pay for curated content delivered straight to their inbox.
Paid newsletters are awesome because:
  1. They usually have predictable revenue
  1. Great networking asset. Want to know someone in your industry? Grow a newsletter audience and offer a collab using your newsletter audience as leverage.
Here's an example of a paid newsletter (thanks to Growth in Reverse for the research!):
Heated is a newsletter all about climate change and environmentalism.
Want inspiration so you can launch your very own paid newsletter?
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Digital Product #2: Paywalled Directories & Databases
People love shortcuts, and a directory or database gives them exactly that—a curated, organized collection of valuable information they’d rather not spend hours gathering themselves.
From freelance job boards to influencer contact lists or niche business directories, these resources save time and solve problems, making them highly sought after.
Here's some reasons why I really like paid databases:
  1. You can automate the population of your directories with AI, VAs, and web scrapers.
  1. Paid databases combo really well with other products - can be ascended into higher ticket offers.
  1. Tons of flavors (swipe files, case studies, leads, etc).
  1. Great M&A potential.
I actually bought a paywalled database on eBay and made MILLIONS of dollars with it!
And I'm not the only one making a lot of money with databases:
Digital Product #1: Online Courses
Last but not least… courses!
I have made MILLIONS of dollars selling and promoting online courses- and it's not just me:
So - why are courses so great?
  1. These are great bolt-on assets for people who already have businesses.
  1. You can make money finding creators or business owners and making courses for them if you don't have an audience.
  1. You don't have to be a subject matter expert to make a course - just find experts and interview them (I've done this)
  1. Excellent way to build rapport with your audience. Courses network for you while you sleep - imagine hundreds, or even thousands of people who have spent hours with you via your course.
  1. Make it once, sell it over and over again…
  1. They're versatile. You can sell high ticket programs for thousands of dollars, or low ticket programs that ascend people into your other offers.
  1. AI can help you make great courses in an afternoon.
Want inspiration for your next course launch? Check out these examples:
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BONUS: Digital Product Ideation Prompt
At this point you're probably itching to finally launch your first digital product - but what do you launch?
Use this series of prompts to figure out what your first digital product will look like:
Prompt 1: Prepare ChatGPT
Feed ChatGPT (or your AI of choice) the following prompt with your information so it knows how to help you. 
You are a market research and offer creation expert.

I'm launching a digital product online and I need your help figuring out what to launch.

In this conversation I would like you to help me come up with a compelling digital product that will solve my customers' deepest problems. 

This offer should be so compelling that my customers feel obligated to take it.

My next prompt will get us started.

Do you understand?
Prompt 2: Have ChatGPT Interview You
The best products are solutions to people's deepest problems and desires.
This next prompt will help us address these problems:
Please give me a set of 5 questions.

My answers to these questions will help to uncover the biggest problems my customers have.

My product will be in [SPECIFIC NICHE].

Remember, you are helping me uncover information about my market, so don't ask me questions I would expect you to uncover, like "What are the top frustrations or challenges your audience faces daily in your chosen niche?" - YOU will help me uncover this information based on our conversation.

My answers to these problems will help you figure out what my customers' biggest problems are so we can solve them.
After it gives you the questions, feed it your answers with the next prompt:
Prompt 3: Answer ChatGPT's Questions & Ask It For Problems
Here are my answers to your questions:

[ANSWERS]

Based on my answers, please give me 20 problems, goals & desires my ideal customers will have that my product will solve.
Prompt 4: Brainstorm
Here, we're going to brainstorm with ChatGPT to design your ideal digital product.
Pick your favorite problems, goals & desires from the last message and feed it back to ChatGPT in this message.
These problems, goals & desires will resonate the most with my ideal customers:

[BEST PROBLEMS, GOALS & DESIRES]

Based on these, please give me 10-20 potential digital products I can launch.

Put this information in table form, with columns for:

1. Format (eBook, checklist, course, etc - or a combination of formats)
2. Product name
3. Pricing
4. Description of product
5. Core problem(s) solved
Based on the results ChatGPT gives you, you can design a super compelling digital product that will help thousands while making you wealthier.